FCC has won Wireless Group’s radio ad of the month, for their commercial entitled ‘Unseen’!
The challenge with any advertisement that promotes a not-for-profit organisation is to try and communicate the ethos and ethical approach of a company, without sounding or appearing too ‘corporate’ – all in 20-30 seconds! A tall order.
The ‘Unseen’ commercial features three different actor voices, that chart the emotional journey of a fostered young person all the way to adulthood. The message being that with the support of foster carers, children’s lives can be turned around.
The Foster Care Co-operative: ‘Unseen’
FCC would like to thank the creative team at Wireless Group and WireFM – who clearly ‘think outside the box’ when it comes to promoting a not-for-profit organisation.
